Prospect Beyond: The Undiscovered Frontier
Bond Lammey of Bentz Whaley Flessner
As researchers, requests for unusual prospecting projects is usually met with equal parts excitement and trepidation. We’re so happy to have a chance to do something beyond finding updated contact information or completing a full profile. But finding ways to innovate and creatively approach these requests can be challenging. This session will draw from examples outside organizations’ typical prospect bases to demonstrate key prospect development strategies: accomplishing more with fewer resources, establishing criteria to indicate that a prospect is ready for assignment, developing unconventional prospect assignment methods, and creating a prospect warming process. Attendees will come away with a fresh perspective on prospecting methods.